The Health Score

Find Out Exactly Where Your Email Revenue Is Leaking.

We open your Klaviyo account, run 75+ checks across the 8 systems that decide retention revenue, and hand you a scored report with every leak priced in dollars. No deck, no pitch, no obligation.

Free. Delivered within 72 hours of access. We never send, edit, or export anything.

Not on Klaviyo yet? Book a 15-minute call instead.

8 systems. 75+ checkpoints.

Scored out of 100. Every leak priced in dollars.

40+

DTC brands audited

75+

Checkpoints per audit

8

Retention systems scored

72 hrs

From access to report

One brand’s email share rose from 23% to 41% in seven months after fixing what its audit found (UK).

Start here. Takes 40 seconds.

Six questions so we send you the right version of the report and nothing you did not ask for.

No spam, no list. One report, one follow-up, then we leave you alone unless you say otherwise.

What we need to see, and why

A Klaviyo dashboard shows results. The audit has to see causes, and causes live inside settings that reports do not show. That is why the Full Health Score asks for a Manager invite rather than a read-only one.

Flow logic

Triggers, filters, time delays, conditional splits, and smart sending rules live only inside the flow builder. A flow can report healthy revenue while losing 40% of its audience at a filter nobody has opened in a year.

Segment definitions

Reports show segment sizes. We need the conditions behind them to know whether your engaged segment is actually engaged.

Form targeting and display rules

Signup rate is a result. Which pages the form fires on, how often, and what suppresses it are the causes.

Sending infrastructure

Dedicated sending domain, DKIM and DMARC status, bounce and spam complaint settings, and the sender reputation they produce.

Integration health

Which Shopify metrics are actually syncing, and whether Placed Order and Fulfilled Order feed the flows that depend on them.

One thing we do not ask for

Billing and active-profile counts are visible only to Owners and Admins. We do not ask for Admin access. Instead, attach one screenshot of Settings, Billing, showing your plan tier and active profile count. It is how we check whether you are paying Klaviyo for profiles that never open.

The 8 systems we score, and what each one is worth.

Every checkpoint sits inside one of these systems. The report scores each one out of 100 and shows the dollar value of closing the gap.

01

Deliverability

Are your emails reaching the inbox at all?

Sample score: 68/100

02

Flow Automations

Do the seven money flows exist, fire, and convert?

Sample score: 69/100

03

Campaigns

Is calendar sending earning or burning your list?

Sample score: 31/100

04

Core Technical Setup

Is tracking, attribution, and sync configured honestly?

Sample score: 100/100

05

SMS

Is the channel live, compliant, and pulling its weight?

Sample score: 0/100

06

List Growth

Are forms capturing the traffic you already pay for?

Sample score: 48/100

07

Integrations

Is Shopify data feeding Klaviyo cleanly and completely?

Sample score: 100/100

08

Cost Optimization

Are you paying for profiles that will never buy?

Sample score: 88/100

Sample: one UK brand before engagement.

Benchmark context appears beside every score. Healthy DTC brands drive 25 to 35% of revenue from email; the report shows where you sit and what the gap is worth.

Two versions of the report. You get the one that fits.

Health Score Snapshot

Free

Full Health Score

Free

Which version you receive depends on your answers in the form. Both are free and both are real work done by our team.

The catch, stated plainly

The report is free because some of the brands that read it hire us to fix what it finds, on a revenue-share basis, with a 90-day minimum. Most do not, and that is fine. You keep the report either way, and nothing in it is held back to make the sale. We would rather you fix it yourself than not fix it at all.

We configure attribution conservatively, against ourselves, so the numbers in your report are the ones you can defend to your CFO.

Frequently Asked Questions

Analyst is read-only and shows reports, not the settings behind them. Flow filters, segment conditions, form display rules, and sending-domain configuration are only visible at Manager level. For the Snapshot, Analyst is enough; for the Full Health Score it is not.

Yes, in about ten seconds: Settings, Users, remove support@theemailium.com. We also remove ourselves within 7 days of delivering your report if you have not already.

No. We do not send, edit, pause, or export during an audit. The Audit Access and Data Handling Policy sets this out in full.

The report depends on Klaviyo’s data model, so we cannot score other platforms. Book the 15-minute call and we will tell you what a move would involve and whether it is worth it for your brand.

You will receive the Health Score Snapshot: 12 checks across deliverability, flows, and list growth, with your three highest-value fixes, within 48 hours. When the brand grows, the full version is waiting.

Full Health Score: within 72 hours of access being granted. Snapshot: within 48 hours of your invite or screenshots arriving.

Nothing. Some brands hire us afterward; most do not. The report is complete either way.

Access is used only to produce your report. For UK and EU brands we act as a processor under UK and EU GDPR. For US brands we act as a service provider under the California Consumer Privacy Act (CCPA) and the other US state privacy laws. Either way we do not export, sell, or share customer data, and access ends within 7 days of delivery. The Audit Access Policy and Privacy Policy set this out in full. Last reviewed: October 2026.

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Your list is already paying for the leaks. Find them.

Free. 75+ checkpoints. Within 72 hours of access.